Week 1: STAGE 1

 Today has been another excellent day

All members were present

we first started off recapping and taking ideas further from previous discussions.

Lyndsey's tutorial helped us establish a theme for our Beauty and Grooming supplement - Much to my surprise as I did not realise we how much we needed one. Our issue is THE RELAXATION ISSUE (tbc)

And the thankfully, our summarisation of STAGE 1 is as follows:

 

Concept / Mood

Ann:

BUSINESS WOMAN, OWN CAREER, CAREER MINDED

Dictionary Condensation:

Intelligent, refined, high standards, international, proper behaviour.

Ian:

INDEPENDENT

NOT FOLLOW TRENDS

CREATING OWN PATH

WHERE THEY GOING

CULTURE ART FASHION? BRANDS MENTIONED?

OLD WORLDY

CLEAN MINIMALISM CLEAN. SIMPLE

INSPIRATIONAL AND ESCAPIST

INTEGRITY

MATURITY

LADY <----what COMES WITH IT.

FEATURE

AN EXPERIENCE

ENGLISH N LADYLIKE

Kirin:

natural makep, nothing bold

Lyndsey:

gentle woman doesn't do the obvious

Direction of the Magazine

the relaxation issue

RELAX AFTER WORK, 

tranquility restfulness beauty from a restful place

good soul, mind

outer beauty come from peaceful soul

Content

Adverts: Celine, Max Mara...

interview from jack 1

interview from jack 2

Ian's friend 1

Ian's friend 2

Lindsey's Mate from Stella

HEALTH

TEA HEALTH, INDIAN, JAPANESE ENGLISH EVERYONE RESEARCH, WRITTEN CONTENT GIVE TO JUN HON TO PUT TOGETHER.

detoxing teas

cleansing the body, mind reflected in beauty

hands show your age

pressure points

subtle understanding

hand skin body has indication of whats going on inside

PLACES TO HELP THEM RELAX INTHE WEEKEND-SPA ETC PLACES IN LONDON. TO HAVE EXPERIENCES.

DON'T MENTION MONEY

Just LOCATIONS

Ian:BEAUTY.

TREATMENTS

ALTERNATIVE IFESTYLE IDEAS

FOLLOWING DIFFERENT DIRECTION.

ARTICLES, NEWSFACT THAT WOULD BE INTERESTING TO THIS WOMAN.

Logistics

shops clothes

wallace

vintage

topshop

browns

Locations for clothes shoot - Shelley