Gentlewoman Meeting 1

Today, The day started by meeting the team together and and defining roles within the team for Promotion. Our magazine is looking good. I really like my team and feel we can really work together well. It was the first time that we were together where the whole team had been present. The agenda I felt was to try and define team roles and responsibilities. 

During previous discussions, we felt that the magazine appeals to many ages of women as contents was very open in terms of age. the most obvious link between the different people of interest were that they were all successful women who have carved careers out for themselves and who do not answer to anybody as a result. Because of this, I think the magazine's audience include not only young professionals but older professionals alike. And because of this, may also appeal to quintessentially ambitious, aspiring young women everywhere. Saying that, I fell that the magazine is inspired by the world although, is very british in nature.

Ann pointed out today that our magazine supplement could be useful for our audience by introducing different ways for these strong hardworking women to relax. Whether discussing which products to buy, or where to go for a spar treatment, the feel is understated luxury. Discretion, beauty, purity and quiet strength is key. Our collective intelligence together suggested the root to beauty and grooming, comes by strong emphasis upon a foundation of excellent health. This approach to the brief we felt, would appeal more our audience within the topic of beauty and grooming.

We came up with possible definitive solutions for presentable content within our supplement.

Interest in possible women to further represent The Gentlewoman's philosophy.

Members of the team can source possible women. 

Jack from the beginning had an ideal woman in the form of a friends mother.

Jun Hon has an aunt who, after being widowed, took over her widowers business and became a successful business woman running two very successful restaurants appealing to city dwellers in the heart of Manchester.

Kirin, who has a strong background in Health and Beauty, was naturally the strongest candidate for styling and is very appealed to creating a beyond successful fashion/beauty shoot.

Other Ideas Included taking inspiration from the contextual studies lecture where Beau Brummell invited gentlemen to observe and learn how he groomed and prepared himself in the morning. We can put a contemporary spin on this example and ask to observe and learn how they groom themselves and possibly record this process in the form of a beauty/documentary shoot consisting of 2 photos per person: 1 to capture out interesting womans personality and another of her sitting by her dresser or wardrobe or sink, plus illustrations of products. 

Make up tips for different age groups

It was concluded from the feel of the magazine, where art direction was concern for it to be elegant and bold at the same time. 

Another notable question in the discussion was asking what do these interesting and powerful women like to do on a sunday afternoon?

products: creme de la mer; sisley; origins; phytomist