Week 1: STAGE 1

 Today has been another excellent day

All members were present

we first started off recapping and taking ideas further from previous discussions.

Lyndsey's tutorial helped us establish a theme for our Beauty and Grooming supplement - Much to my surprise as I did not realise we how much we needed one. Our issue is THE RELAXATION ISSUE (tbc)

And the thankfully, our summarisation of STAGE 1 is as follows:

 

Concept / Mood

Ann:

BUSINESS WOMAN, OWN CAREER, CAREER MINDED

Dictionary Condensation:

Intelligent, refined, high standards, international, proper behaviour.

Ian:

INDEPENDENT

NOT FOLLOW TRENDS

CREATING OWN PATH

WHERE THEY GOING

CULTURE ART FASHION? BRANDS MENTIONED?

OLD WORLDY

CLEAN MINIMALISM CLEAN. SIMPLE

INSPIRATIONAL AND ESCAPIST

INTEGRITY

MATURITY

LADY <----what COMES WITH IT.

FEATURE

AN EXPERIENCE

ENGLISH N LADYLIKE

Kirin:

natural makep, nothing bold

Lyndsey:

gentle woman doesn't do the obvious

Direction of the Magazine

the relaxation issue

RELAX AFTER WORK, 

tranquility restfulness beauty from a restful place

good soul, mind

outer beauty come from peaceful soul

Content

Adverts: Celine, Max Mara...

interview from jack 1

interview from jack 2

Ian's friend 1

Ian's friend 2

Lindsey's Mate from Stella

HEALTH

TEA HEALTH, INDIAN, JAPANESE ENGLISH EVERYONE RESEARCH, WRITTEN CONTENT GIVE TO JUN HON TO PUT TOGETHER.

detoxing teas

cleansing the body, mind reflected in beauty

hands show your age

pressure points

subtle understanding

hand skin body has indication of whats going on inside

PLACES TO HELP THEM RELAX INTHE WEEKEND-SPA ETC PLACES IN LONDON. TO HAVE EXPERIENCES.

DON'T MENTION MONEY

Just LOCATIONS

Ian:BEAUTY.

TREATMENTS

ALTERNATIVE IFESTYLE IDEAS

FOLLOWING DIFFERENT DIRECTION.

ARTICLES, NEWSFACT THAT WOULD BE INTERESTING TO THIS WOMAN.

Logistics

shops clothes

wallace

vintage

topshop

browns

Locations for clothes shoot - Shelley

Promotion Briefing

Promotion Briefing 24 Jan 2011

Critique - 24 February

Printing - Do Newsprint copy before committing 

Ship 1 week in advance of critique - Friday 18 February (personal deadline)

Starts - For June 2011 (May purchase) - Supplement 

Demographic

Who is my reader?

Does this match the magazine?

: Spring / Summer 2011

Shoots should reflect what is happening.

-->Get hold of a copy

The magazine is INFORMATIVE BEAUTIFUL. BEST FRIEND BUT COOL.

FIGHT for a readership

Aspirational about your life where you are going /  want to be

UNDERSTANDS you / What the world is not GIVING you

-->GO to Frank's Magazine Shop to have a look.

look out for trends across the board

Liz Tuberry - Anna Wintour - Tina Brown - Breathed life back into magazines in 80s 

Vogue Italia, Vanity Fair, Purple, Interview, Monade, Cosmopolitan, Gentlewoman

Magazine Layout - (Supplement normally averages to 40 pages, normally divisible by 4)

--> Feeling for casting and styling to focus on the essence. 

Feel. 

--> Holding on with all your might and running with it.

Character.

--> Look for personality

Ian's friend says the National Enquirer has the most perfect written english

STAGE 1 - Magazine:

MISSION STATEMENT

conviction about why is happening.

what to talk about and what wouldn't talk about.

Articles about?

Advertising have?

Shoot? - what?

suppliers? Celebrities?

Well known interview. 

Younger and cooler. NEW

Flat Plan - recommended

<Flat Plan Layout>

LAYOUT?

HOUSE STYLE?

CERTAIN FONTS?

PAPER? Glossy Matt Heavy?

Illustration? Just Photography?

Recommended - 

8 Page Photostory

5 News Articles (At least) - informative interesting images - 

quality, produced by me! if other people's, make into own image!

1 Feature

6 page illustration - (campaign, creative ...

Make a board of the reader. - What do they do? eat shop? go out? Job?

PERSONAL SKETCHBOOK

ideas, notes to self. I'm restrictive.

sketches, words. 

postcard, 

piece of fabric -->SHOW THE FEEL

feel taste emotion IT IS INTANGIBLE

Today we had the briefing for the promotion brief, our chosen elective pathway. I always thought promotion was the fun lazy side to fashion. How wrong I was. Yes it is fun, but there is so much so interesting and meaning full to learn, and so many skills and subtleties to pickup. After the briefing today, I felt very excited to be working in a team again. Two members of our team were not here because they were having a crit for their last project. Iain couldn’t pronounce their names, which I found rather amusing. But anyway, I was excited because it is just the briefing and already I feel like I had learned something so completely new and invaluable. Our new tutor Lindsay was discussing with Iain how different words spark off different things, images, meaning to different people. And this is where understanding what you always mean is so important to connecting and communicating to other people and ‘getting it’. We were told: to ‘feel’. This was repeated several times I think, because there really is just no other way to explain it, and too right it is as well. I don’t know, and it sounds silly, but I feel like its really simple, but it is also something I have forgotten to do, FOR A VERY LONG TIME. Amongst all the design and having to fulfill briefs for designing, it never occurred to me to use this innate skill we all have inside of us. I already feel like I’m learning something that will significantly contribute to my menswear work, and my life. This is going to be good.

Gentlewoman Meeting 1

Today, The day started by meeting the team together and and defining roles within the team for Promotion. Our magazine is looking good. I really like my team and feel we can really work together well. It was the first time that we were together where the whole team had been present. The agenda I felt was to try and define team roles and responsibilities. 

During previous discussions, we felt that the magazine appeals to many ages of women as contents was very open in terms of age. the most obvious link between the different people of interest were that they were all successful women who have carved careers out for themselves and who do not answer to anybody as a result. Because of this, I think the magazine's audience include not only young professionals but older professionals alike. And because of this, may also appeal to quintessentially ambitious, aspiring young women everywhere. Saying that, I fell that the magazine is inspired by the world although, is very british in nature.

Ann pointed out today that our magazine supplement could be useful for our audience by introducing different ways for these strong hardworking women to relax. Whether discussing which products to buy, or where to go for a spar treatment, the feel is understated luxury. Discretion, beauty, purity and quiet strength is key. Our collective intelligence together suggested the root to beauty and grooming, comes by strong emphasis upon a foundation of excellent health. This approach to the brief we felt, would appeal more our audience within the topic of beauty and grooming.

We came up with possible definitive solutions for presentable content within our supplement.

Interest in possible women to further represent The Gentlewoman's philosophy.

Members of the team can source possible women. 

Jack from the beginning had an ideal woman in the form of a friends mother.

Jun Hon has an aunt who, after being widowed, took over her widowers business and became a successful business woman running two very successful restaurants appealing to city dwellers in the heart of Manchester.

Kirin, who has a strong background in Health and Beauty, was naturally the strongest candidate for styling and is very appealed to creating a beyond successful fashion/beauty shoot.

Other Ideas Included taking inspiration from the contextual studies lecture where Beau Brummell invited gentlemen to observe and learn how he groomed and prepared himself in the morning. We can put a contemporary spin on this example and ask to observe and learn how they groom themselves and possibly record this process in the form of a beauty/documentary shoot consisting of 2 photos per person: 1 to capture out interesting womans personality and another of her sitting by her dresser or wardrobe or sink, plus illustrations of products. 

Make up tips for different age groups

It was concluded from the feel of the magazine, where art direction was concern for it to be elegant and bold at the same time. 

Another notable question in the discussion was asking what do these interesting and powerful women like to do on a sunday afternoon?

products: creme de la mer; sisley; origins; phytomist

Design Overtime

Eric found this for me. It was an event I went to.
I got to ask Fred Butler a Question and my heart was pounding so much.
Q. Something about DO you find restrictions useful?
A. Something about time constraints.
http://sketchbookblog.tumblr.com/post/2637202434/sketchbook-at-the-design-museum-design-overtime

What?

This is one of the formats my short term memory comes in.