Promotion Briefing

Promotion Briefing 24 Jan 2011

Critique - 24 February

Printing - Do Newsprint copy before committing 

Ship 1 week in advance of critique - Friday 18 February (personal deadline)

Starts - For June 2011 (May purchase) - Supplement 

Demographic

Who is my reader?

Does this match the magazine?

: Spring / Summer 2011

Shoots should reflect what is happening.

-->Get hold of a copy

The magazine is INFORMATIVE BEAUTIFUL. BEST FRIEND BUT COOL.

FIGHT for a readership

Aspirational about your life where you are going /  want to be

UNDERSTANDS you / What the world is not GIVING you

-->GO to Frank's Magazine Shop to have a look.

look out for trends across the board

Liz Tuberry - Anna Wintour - Tina Brown - Breathed life back into magazines in 80s 

Vogue Italia, Vanity Fair, Purple, Interview, Monade, Cosmopolitan, Gentlewoman

Magazine Layout - (Supplement normally averages to 40 pages, normally divisible by 4)

--> Feeling for casting and styling to focus on the essence. 

Feel. 

--> Holding on with all your might and running with it.

Character.

--> Look for personality

Ian's friend says the National Enquirer has the most perfect written english

STAGE 1 - Magazine:

MISSION STATEMENT

conviction about why is happening.

what to talk about and what wouldn't talk about.

Articles about?

Advertising have?

Shoot? - what?

suppliers? Celebrities?

Well known interview. 

Younger and cooler. NEW

Flat Plan - recommended

<Flat Plan Layout>

LAYOUT?

HOUSE STYLE?

CERTAIN FONTS?

PAPER? Glossy Matt Heavy?

Illustration? Just Photography?

Recommended - 

8 Page Photostory

5 News Articles (At least) - informative interesting images - 

quality, produced by me! if other people's, make into own image!

1 Feature

6 page illustration - (campaign, creative ...

Make a board of the reader. - What do they do? eat shop? go out? Job?

PERSONAL SKETCHBOOK

ideas, notes to self. I'm restrictive.

sketches, words. 

postcard, 

piece of fabric -->SHOW THE FEEL

feel taste emotion IT IS INTANGIBLE

Today we had the briefing for the promotion brief, our chosen elective pathway. I always thought promotion was the fun lazy side to fashion. How wrong I was. Yes it is fun, but there is so much so interesting and meaning full to learn, and so many skills and subtleties to pickup. After the briefing today, I felt very excited to be working in a team again. Two members of our team were not here because they were having a crit for their last project. Iain couldn’t pronounce their names, which I found rather amusing. But anyway, I was excited because it is just the briefing and already I feel like I had learned something so completely new and invaluable. Our new tutor Lindsay was discussing with Iain how different words spark off different things, images, meaning to different people. And this is where understanding what you always mean is so important to connecting and communicating to other people and ‘getting it’. We were told: to ‘feel’. This was repeated several times I think, because there really is just no other way to explain it, and too right it is as well. I don’t know, and it sounds silly, but I feel like its really simple, but it is also something I have forgotten to do, FOR A VERY LONG TIME. Amongst all the design and having to fulfill briefs for designing, it never occurred to me to use this innate skill we all have inside of us. I already feel like I’m learning something that will significantly contribute to my menswear work, and my life. This is going to be good.